ElviraAbasova.com, formerly known as TheRussianCode.com, is a Fashion, Beauty and Lifestyle blog created in 2012 by Elvira Abasova and Charles Legrand.
” I grew up in a little village next to St.Petersburg, in a post-sovietic Russia, where fashion was something you could only see on TV while style, well style was mostly about attitude, confidence and how well you wore flashy items, oh yeah. When I arrived in Switzerland at the age of seven the culture’s difference was striking. Being a little girl with a yellow fur coat at school, speaking with a strong accent and unrestrainedly expressing my thoughts wasn’t the best ground for integration. With Charles’ help (and patience), we built this eponymous platform, a sphere where the European vision and aesthetics I acquired while living in Switzerland merge with what we can call my Russian soul.” – Elvira.
- Fashion collaborations : Cartier, Van Cleef&Arpels, Chanel, Burberry, Christian Louboutin, Longchamp, Roger Vivier, Bvlgari accessories, Adidas, Agent Provocateur, Nobis, Zalando, Toms, Teva, Diesel, Tag Heuer, H&M, Ba&Sh, Stefanel
- Beauty collaborations : Bvlgari Fragrances, L’Oreal Luxe, L’Oreal Pro, Guerlain, Paco Rabanne, Jean Paul Gaultier, La Mer, MAC, Caudalie, L’Oreal, Goldwell, Roger&Gallet, Clarins
- Lifestyle collaborations : Moet&Chandon, La Reserve hotel Geneva, Royal Savoy Lausanne, Uber, Samsung, Hotel de la Paix Geneva, Ultima Gstaad
- Switzerland collaborations : Caspita, Misanelli, Vicedomini, MyPrivateBoutique, Rita&Zia, PrivateDetoxBox