ElviraAbasova.com, formerly known as TheRussianCode.com, is a Fashion, Beauty and Lifestyle blog created in 2012 by Elvira Abasova and Charles Legrand.
” I grew up in a little village next to St.Petersburg, in a post-sovietic Russia, where fashion was something you could only see on TV while style, well style was mostly about attitude, confidence and how well you wore flashy items, oh yeah. When I arrived in Switzerland at the age of seven the culture’s difference was striking. Being a little girl with a yellow fur coat at school, speaking with a strong accent and unrestrainedly expressing my thoughts wasn’t the best ground for integration. With Charles’ help (and patience), we built this eponymous platform, a sphere where the European vision and aesthetics I acquired while living in Switzerland merge with what we can call my Russian soul.” – Elvira.
- Fashion collaborations : Cartier, Van Cleef&Arpels, Chanel, Burberry, Christian Louboutin, Longchamp, Roger Vivier, Bvlgari, Tag Heuer, Adidas, Agent Provocateur, Nobis, Zalando, Toms, Teva, Diesel, H&M, Ba&Sh, Stefanel, Tara Jarmon, Thomas Sabo, Hublot, Ralph Lauren Watches, Hugo Boss, Swarovski, Tag Heuer,
- Beauty collaborations : NARS, Jo Malone, Cartier Parfums, Zadig&Voltaire, Bvlgari Fragrances, L’Oreal Luxe, L’Oreal Pro, Guerlain, Paco Rabanne, Jean Paul Gaultier, La Mer, MAC, Caudalie, Bobbi Brown, Goldwell, Roger&Gallet, Clarins, EOS
- Lifestyle collaborations : Nespresso, Samsung, Dyson, Moet&Chandon, Lindt, Uber, Alfa Romeo, Ferrari, Universal Pictures, KitKat, Nescafé, La Sultana Marrakech, Scarabeo Camp, Fisher Price, St Regis Moscow, TGV Lyria
- Switzerland collaborations : Caspita, Misanelli, Vicedomini, MyPrivateBoutique, Rita&Zia, PrivateDetoxBox, Four Seasons Hotel Des Bergues, La Reserve hotel Geneva, Royal Savoy Lausanne, Ultima Gstaad, Fairmont Le Montreux Palace, Kempinski Geneva, Migros, Eat.ch, Manor,